ABOUT ME
I’m Fathima Najiya, a passionate freelance digital marketer based in Malappuram. My journey into digital marketing began after completing my degree, driven by a strong interest in how businesses grow online in today’s digital world. I trained at Placementer Academy, where I gained hands-on experience in digital marketing strategies, including social media marketing, Meta ads, content planning, and brand growth techniques. I believe digital marketing is not just about promotion, but about understanding the audience, building trust, and delivering measurable results. My goal is to help businesses establish a strong online presence through smart, data-driven digital strategies that create real growth. I’m continuously learning, adapting, and evolving to stay updated with the latest trends in the digital space.
WHAT IS DIGITAL MARKETING
Digital marketing encompasses all forms of online marketing and has become indispensable in today’s business landscape.
It utilizes platforms such as search engines, email, websites, and social media to engage both current and potential clients.
By reaching the right audience at the right time and place, digital marketing delivers effective and measurable results.
The ability to market globally allows businesses to establish themselves as recognizable brands. In an era where consumers spend significant time on digital devices, the internet remains the most strategic medium for engagement.
Companies worldwide are leveraging this reality to drive growth, visibility, and success.
BENEFITS OF DIGITAL MARKETING
- Global Reach: Connect with audiences worldwide, expanding your market beyond geographical boundaries.
- Cost-Effective: Achieve impactful marketing results at a lower cost compared to traditional methodS
- Trackable and Measurable Results: Utilize analytics tools to monitor campaign performance and optimize strategies in real time.
- Brand Development: Strengthen your brand identity and credibility through consistent online presence and engagement.
- Effective Targeting: Reach specific audiences based on demographics, behavior, and interests for maximum impact.
- Diverse Strategies: Implement multiple approaches like SEO, content marketing, and social media to suit different goals.
- Ease of Learning: Digital marketing tools and platforms are accessible and adaptable for businesses of all sizes.
- Increased Engagement: Foster interactive relationships with customers through social media, personalized content, and instant communication.
MY SKILLS
